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Consumers are very concerned about the health of their family. They see the benefits of organic products and are willing to support farmers who produce organic food by paying a higher price for their products. However, they want to have the assurance that the product they buy is really organic and does not contain any toxic chemicals or unhealthy additives. Farmers, on the other hand, want to market their organic products, which will allow them a fair profit for their efforts to produce a more healthy product and create a healthier environment. But they are concerned where to find the consumers willing to buy their organic products. The value of the PGS lies in addressing both issues: it provides a credible assurance to the consumers that the product is produced according to standards that they find important and, through the PGS process, it builds the links between consumers and farmers in a direct way.

 

In working together our group in Vietnam identified a number of common values:

 

Mutual trustis the foundation of our PGS. It comes from the idea that farmers, consumers, traders, technicians, etc. carry out their actions in a responsible and trustful way and are able to do their job and have the necessary conditions to demonstrate and to improve the quality of the organic products. The PGS reflects each community’s capacity to demonstrate this trust through the application of their different social and cultural control mechanisms, providing the necessary oversight to ensure the organic integrity of their organic farmers. These are integral to the certification process.

 

Transparency. All stakeholders, including farmers, must be aware of exactly how the guarantee mechanism works and how decisions are made. This does not mean that every detail is known by everyone but rather that everyone has a basic understanding of how the system functions. For example:

* People should be aware about the criteria of how a decision on certification is made, especially the reason why some farms cannot be certified.

* Written documents are available about the PGS and

* These documents are available to all interested parties.

* But private and commercially sensitive information that is gathered during the operation of a PGS must be kept confidential.

 

Cooperation and co-responsibility.The PGS cannot function without the full cooperation between the members. In the PGS the different levels have their own, clearly defined responsibilities and all levels and all stakeholders share in the responsibility of operating the PGS.

 

Development. By participating in the PGS, different stakeholders will develop their own capacity to plan and manage their specific activities. Since decision-making is decentralized, there is an emphasis on active capacity building and support among the PGS members.

 

Healthy food àHealthy life. One of the main things that the PGS participants share is their belief in healthy food as a way to have a healthy life. PGS farmers are committed to producing healthy organic food, which reaches the interested consumers either directly or through committed traders that are also part of the PGS.

 

Awareness of "rural life". By bringing consumers and producers closer together the PGS will also create better awareness of "rural life" and the conditions / difficulties of the farmers.